Leadpages + Drip. This pair definitely works well together, especially in E-commerce, because Drip mostly specializes in that niche. So let’s dig into how you can use this tools and why this combination is better than everything else.

Please note that this post contains affiliate links and any purchase made through such links will award me a small commission (at absolutely no extra cost for you). These funds help me feed my dog and keep this blog up and running. Learn more about it here.

Why Leadpages?

  1. They provide you with premade high-converting landing pages. You can just replace your content and be confident that it will convert well.
  2. Drive traffic directly from Leadpages account by launching Facebook & Instagram ads from landing page builder.
  3. Great analytics tools for A/B testing and campaign optimization.

Why Drip?

  1. Events, Not Just Tags. You don’t have to have a ton of different lists — one for customers of Product A, one for customers of Product B, one for your newsletter, etc. — you just have a list of contacts, with tags describing your relationship with a customer.
  2. Drip.js. It has a powerful JavaScript library that not just show some opt-in popup but tracks users that are in your list and you can redesign the whole website depending on who is looking at your page right now and show exactly what should be show.
  3. Visual Workflow.
  4. Liquid Templating. This is an easy way to create conditional blocks (“if this is true, show this, otherwise…”) or to spit out variable data, like a custom attribute.

Try Drip for free

Now you can use Leadpages’ high-converting landing pages with sophisticated email campaigns in Drip, this opens some new amazing opportunities to create high-converting funnels.

If this is the integration you’ve been waiting for, click below and connect your account today:


Let’s take a closer look, how to use this tools.

How the Integration of Leadpages and Drip Works

They integrate via API. When you give Leadpages access to Drip, it’ll be able to send relevant data directly to your account. It will use that information to create a new subscriber or update an existing one. You can trigger either a Drip workflow or campaign when a specific action occurs in a Leadpages feature, such as when someone submits a form, clicks a link, or subscribes via SMS message.

If you would like to require double opt-in, you’ll need to enable that setting inside of Drip under the Signup Settings for the individual campaign.


When enabled, you also should include a sucess post-confirmation page where you’ve installed JavaScript tracking code, which will automatically identify the subscriber.

It is recommended that you build one workflow that doesn’t include an entry trigger.


Leadpages will trigger the workflow for you, so you don’t need to define an entry trigger. The only way a subscriber can re-enter the workflow is by taking the same action over again, submitting a form, for example.

Generally, most users prefer to trigger workflows over campaigns. A workflow can already initiate campaign subscriptions. Plus, they host many other actions which you can apply to your subscribers, such as applying tags and tacking goals.

Learn more about triggerless workflows

Connect Drip to Leadpages

First, you must connect Drip to your Leadpages account.

  1. Sign in to your Leadpages account.
  2. Go to Account Settings > Integrations.
  3. Click on the Drip integration.
  4. Click Connect. You’ll then be asked to sign in to your Drip account (if you aren’t already).
  5. Select the Drip account you’d like to integrate.
  6. You’ll see a success message inside of Leadpages once connected properly.If you get any errors, please repeat those steps.

Trigger Workflows and Campaigns in Leadpages

Now that you’ve got your Drip account connected, you can trigger a Drip campaign or workflow from each of the following Leadpages features:

Drag and Drop Builder

Use the Leadpages Form Widget to trigger a campaign or a workflow after someone submits it. There are two different ways you can automate based on a form widget submission via this builder.

The first way is from inside of the landing page template editor.

  1. Go to the template editor of the landing page which contains the form widget you’d like to integrate.
  2. Hover over and click on the form widget in the template editor.
  3. Click Add an Integration in the left sidebar.
  4. Select your Drip account.
  5. Choose the Drip campaign or workflow that should trigger when someone submits the form.

If you add any additional fields to the form other than email, we’ll save those as custom fields for the subscriber.

The second way of triggering automation from a Leadpages form widget submission is from inside of your Drip account with this Leadpages trigger event: Submitted a drag-and-drop landing page.

See the trigger below.


You’ll need to enter the form name into the trigger unless you’d like it to fire after any Leadpages form submission from a drag-and-drop landing page. Find the form name in your Leadpages account by clicking on the form in the template editor. That will bring up the form editor to the left. You’ll see the form’s name there.


Make sure to enter the form name into the trigger in Drip, the same as it appears in your Leadpages account. Capitalization, spaces, and all other spelling variations matter. Copy and paste the name into the trigger to minimize errors.

Your trigger should now be configured as seen below.


That trigger event can be used in workflows and rules to apply automation actions to the subscriber who submits the form, such as apply a tag and subscribe a campaign.


In this case, if you’d like to require double opt-in for workflow-enabled campaign subscriptions, you’ll need to enable that setting when configuring your campaign in the workflow.


Learn more about Drag and Drop Builder

Standard Builder

This builder can access your campaigns and workflows through the leadbox you have wired to your call-to-action button.

  1. While editing the form in your template, hover over and click the CTA button.
  2. When the editor appears, click on Integration settings in the left sidebar.
  3. Now you’ll see two dropdowns appear in the sidebar.
  4. In the first, select Drip.
  5. In the second, select the campaign or workflow you’d like to trigger upon form submission.
  6. Save your changes.

If you add any additional fields to the form other than email, we’ll save those as custom fields for the subscriber.

Learn more about Standard Builder


You can trigger a campaign or workflow when someone submits your leadbox.

  1. Open the Leadbox you’d like to connect to Drip.
  2. In the sidebar, click Integration settings.
  3. Now you’ll see two drop-down selectors at the top of the sidebar.
  4. In the first, select Drip.
  5. In the second, select the campaign or workflow you’d like to trigger.
  6. Click Okay.
  7. Save your changes.

Learn more about Leadboxes


To connect a Drip campaign or workflow to a Leadlink, complete the following steps.

  1. Open the editor to your Leadlink.
  2. Click Integration settings in the left sidebar.
  3. Then, you’ll see two drop-down selectors appear.
  4. In the first, select Drip.
  5. In the second, choose the campaign or workflow you’d like to trigger.
  6. Click Okay.
  7. Save your settings

Currently, the Leadlink builder does not include the markup required for use inside of a Drip email. Becuase we use Liquid as the engine for our shortcodes, we’ll need to modify the link a bit.

Use the following template:


Make sure to include your domain and leadlink id if you use the above template.


Because we’ve fitted our link to include Drip specific shortcodes, it will not work outside of a Drip email in its current state.

Learn more about Leadlinks


Trigger a Drip workflow or campaign when someone subscribes via SMS message.

  1. Open the Leaddigit you’d like to connect to Drip.
  2. Go to the second page of the Leaddigit update modal.
  3. Check the Add customer’s email to my mailing list box.
  4. You’ll see two drop-down selectors appear once you check the box.
  5. In the first, select Drip.
  6. In the second, choose the campaign or workflow you’d like to trigger.
  7. Click the Save & Close button.

I’m sure that you’ll be able to create some powerfully automated lead-gen campaigns with these two tools.

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