Every entrepreneur knows that building an Email list is critical for business.

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There are so many ways to build your list, but the main are using landing pages and opt-in popups.

Creating these solutions requires a code, having good design skills, and a lot of testing.

I think not everybody has this type of skillset and this amount of time.

Fortunately, there are a few software that can help you build landing pages and popups without much effort. And the most popular of these hands down is LeadPages.

In this  LeadPages review I’m going to show you:

  • Part 1: What is LeadPages?
  • Part 2: A look inside LeadPages
  • Part 3: Everything else you need to know about LeadPages
  • Part 4: LeadPages Pricing
  • Part 5: LeadPages versus the Competition

What is LeadPages?

LeadPages is web-based software for creating landing pages and popups, both specifically designed to collect email addresses.

When you sign up with LeadPages you get access to:

  • 126 professionally designed landing page templates, that can be easily edited.
  • A/B testing to optimize pages for higher conversions.
  • LeadBox popups.
  • LeadLinks
  • Leaddigits.

I see these tools all over the Internet, almost every big blog or company is using Leadpages.

Lead generation popup example that incresed conversions to 768%.

A look inside LeadPages

The LeadPages Editor

The main reason why so many people love Leadpages is that it helps to create beautiful landing pages in minutes with free pre-maid high conversion optimized landing pages which you can easily edit with drag and drop editor.
To edit the text just click on it and type your new one!

I was able to create my opt-in page in less then 10 minutes!

LeadPages Templates
What makes LeadPages standout from the competition is a huge amount of landing page templates. And they add new templates every month. Leadpages have templates for almost any situation:

  • Webinar Pages
  • Thank You Pages
  • Upsell Pages
  • Launch Pages
  • 404 Pages
  • Checkout Pages

Every page is beautifully design and tested for high conversion.

There is a lot of software that can help you add opt-in forms to your website, Thrive Leads for example, but I would have to say that Leadboxes is the fastest way to start + it’s a part of lead generation ecosystem.

LeadBoxes popup can be triggered in different ways: after a certain amount of time, a specific number of page views or when a visitor is going to leave the page.
However, the most popular is a 2-step opt-in. This is where your visitor has to click on a link or button for a popup to appear.


The user does micro commitment when pressing the button and tests had shown that it increases conversion. 

As Leadpages, Leadboxes can be edited with drag and drop editor.

Create Incredible Opt-in Forms, Popups, Lightboxes & More with the All-New Drag & Drop Leadbox Builder

Combine Leadboxes with LeadPages’ lead magnet automatic delivery feature and create an ideal content upgrades delivery machine.

Integrating LeadPages & 3rd Party Software

If your website is on WordPress, then you can use the LeadPages plugin. It gives you the ability to access landing pages and popups right from WordPress admin panel.


Leadpages will be used as usual WordPress pages with your custom url.

You can also setup Leadboxes from this plugin: set up when and where to show popups.

Non-Wordpress users can also integrate their sites with LeadPages. You can always export plain HTML code and paste it to your website.

And lastly, you can host your landing pages on LeadPages itself. But keep in mind, that you’ll have to use Leadpages’ URL.

Leadpages only helps to collect Emails and you need some Email service provider to save this leads and work with them. Leadpages supports all the main software including AweberDripConvertKit, and MailChimp.

As Leadpages owns Drip, I think it’s the best combination and I have a post about how to integrate Leadpages with Drip

FAQ about LeadPages

How is Leadpages support?

They have live chat and email support.

Wait time is minimal, staff is professional and really helpful.

Can I sell stuff on LeadPages?

Yes, you can with the Checkout widget. This widget helps you sell physical and digital products right on landing page. It accepts all major cards.

It integrates with Stripe, which is free. Then you have to add products inside Stripe and after that, they will be available through checkout widget.

Leadpages Pricing

LeadPages’ pricing is a little bit complicated, so check out the pricing page to get through all features and differences before signing up.

Leadpages pricing screenshot

$25/mo – paid annually$48/mo – paid annually$199/mo – paid annually
Email supportEmail and chat supportEmail, chat and phone support
160+ templates160+ templates160+ templates
For solo-preneuers, authors and bloggers on a budgetFor bloggers with a larger budget and small businessesFor marketing teams and agencies
Works with 40+ Tools & PlatformsWorks with 40+ Tools & PlatformsWorks with 40+ Tools & Platforms
Take Payments with CheckoutsTake Payments with Checkouts
Unlimited pop-up formsUnlimited pop-up forms
A/B testingA/B testing
Advanced integrations
5 LeadPages sub-accounts

Fortunately, Leadpages has a free trial, so you can try all features and then make a choice.

LeadPages versus the Competition

I mentioned early on that there are quite a few competitors in this landing page and popup email opt-in space.

LeadPages vs ClickFunnels

I’ll say right away that Clickfunnels is more powerfull tool. But it also requires more technical skills and money.

ClickFunnels will cost  you $97 a month for the core features and $297 for Actionetics/Backpack.

If you just need to collect more emails, I’ll recommend you to use Leadpages, as it’s easier and cheaper.

LeadPages vs ThriveLeads

Thrive Leads is also another popular alternative to LeadPages. Actually, it’s just a WordPress plugin, not a software like LeadPages or ClickFunnels.

Thrive Leads’ main focus is opt-in forms, which you can add to your website in different forms, so it’s pretty similar like Leadboxes.

Thrive Leads differentiates by Slide In forms, Scroll Mat and Ribbon options that LeadPages doesn’t have. And A/B testing here is much more powerful than in Leadboxes.

If you only need lead forms on your website, you can use Thrive Leads.

But if you need something bigger – use Leadpages.

Final Thoughts about Leadpages

It’s definitely very powerful and even essential tool for every marketer. It is a secret weapon when talking about lead generation. And this templates…they just do all the hard work for you and you don’t have to waste weeks on layout A/B testing.

Leadpages certainly worth it’s money and should try it.

What do you think about this?