See how analyzing visitor behavior and focusing on landing page best practices and optimization can help you make the most of your email and ad campaigns. Brands often spend a lot of money on promotion and only focus on clicks and conversions as the end result. But do you know what happens between a click and a conversion?
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What you’ll learn:
- Landing page design best practices
- How to get people to click in your emails and ads
- Ways to track behavior once those clickers become website visitors
- Tips for landing page optimization based on visitor observations