In today’s digital world sales pages can be even more important than salespeople.
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You probably are using content-marketing, so after people read your article, or watches a video and you want to sell them something, where do you send them? To sales pages. They pitch your products and push web visitors to conversion.
If you are in B2B business, the scheme is quite different, but sales pages can help you to warm a client up enough to sign a contract.
The purpose of sales pages is to drive conversions and get revenue from everybody who sees these pages. They include persuasive copy and stunning images especially to close the deal.
In this article, I will walk you through a 6-step proven strategy for creating a sales page that converts 24/7.
What is a Sales Page?
A sales page is a page specially designed for selling products or services.
Most of the landing pages focus on generating leads, when a sales page focuses on converting leads into customers and collecting payment.
As this is a page, where visitors should give you their money, a sales page’s written copy, images, and call to action all push a user towards purchase.
Most sales pages include:
- A headline that hooks a visitor and explains what you’re selling
- Imagery and graphics showcasing product/service
- Bullet points of features, advantages, and benefits
- Social proof (reviews, testimonials, FAQ, endorsements, etc.)
- Strong call to action (CTA) button
If you want a more in-depth look at the fundamentals of landing pages, take a look at free ultimate guide to landing pages from Leadpages.
How to Create a High-Converting Sales Page?
Now when you understand what we are talking about, let’s see how to create a successful sales page on your own, that will convert your customer and increase sales.
Your headline is the first thing visitors pay attention to, that’s why it should be intriguing enough to make visitors look at the rest of the page. Sales page headlines are usually longer than those on other landing pages because to hook, they need to be more descriptive.
The headline should immediately inform the customer about the benefits of the purchase. How will their lives change after buying your product or service?
Add Social Proof
Social proof is an essential part of every sales page. Inc reports, that 84% of people trust online reviews as much as friends’. “Trust indicators” increase trustworthiness and as a result, conversions.
In addition to just social proof and reputation, testimonials and reviews can promote your product by showing benefits and advantages from the customer’s point of view.
You can also show your business’s authority with logos of famous publications you were featured on or companies you worked with.
Keep the Copy Informative and Salesy Enough.
The copy of your pages should be long enough to provide the user with enough information to make a purchase. Don’t write extensive “fluff” that takes time of your customer for no reason.
The more short and straightforward you are, the more likely your customer will stay engaged with the material.
Make sure that the content of your page has good readability. Focus on:
- breaking your copy into short sentences,
- bullet points and graphics
- writing with a persuasive, authoritative tone that emphasizes benefits and features
- usage of strong and powerful words.
Need some inspiration? Check out this article with killer landing page copy examples for 5 types of products.
Use Rich and High-quality Images
From the biological point of few, we get information from the images faster and easier than from text. Although the copy is an important part of the sales page, the imagery increases visitor engagement.
In the best scenario, your images should showcase your product in usage and in the lifestyle desired by your customer.
It’s also a good idea to include short videos on your pages. Videos can increase conversions by over 80%. They can quickly explain your product and sell it. More and more people prefer watching a video over reading the text, including me.
Add FAQ Section
The “frequently asked questions” (FAQ) section is one more essential part of your sales page. Often, people do not purchase, because of questions. And there are different reasons, why your live chat wouldn’t work, one of them is timing.
Brainstorm about the question your customers may ask or you can collect them from your support team. Choose 5-10 most popular and it will increase conversion, by removing the hesitation.
Add Call to Action
All of the content leads a visitor to the purpose of the page – call to action aka purchase. If your CTA isn’t clear or direct enough, the customer may not know what to do next and you’ll lose a great portion of the money.
“Buy Now” button is often not enough. The call to action needs to be enhanced with additional information that convinces the customer that this is the right purchasing decision. And don’t forget about:
- info about secure checkouts
- pricing information
- accepted credit cards
Remember to make a CTA visually attractive and eye-catching.
You should have one sales page per product or service and have one call to action per page (not one button, but one action the user should take).
Leadpages has over 100+ premium, customizable templates in their landing page template library, which makes it easy to create the perfect sales page in minutes no matter what you’re selling.