An irresistible lead magnet is an essential part of the marketing toolkit. Lead magnets (also called opt-in bribes) are free pieces of downloadable content, such as an ebook, worksheet or report, that are offered to website visitors in exchange for contact information such as an email address. These offers can take many forms and the collection below includes lead magnet templates for a wide range of websites.

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Ebook Template

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This 10-page customizable ebook template comes with both Adobe Illustrator and InDesign files. With a clean design suitable for businesses of all kinds, the template includes links to downloadable fonts and a help guide.

20-Page Ebook Template

You could take what you already know and share your knowledge through an eBook! And just in case you don’t want to waste time designing one from scratch or spend a lot of money hiring a designer to do it for you, this 20-page eBook template can help!

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E-Course Worksheet Toolkit

The E-Course Worksheet Toolkit includes everything for creating a syllabus or course guide. The toolkit comes with a fully editable 9-page ebook template for Microsoft Word, plus course worksheets and PDF versions of all files.

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Boheme InDesign Ebook Template

With a clean, minimal design, the Boheme EBook Template set can be used as an opt-in for businesses of all kinds. The seven-page template is fully editable in InDesign and comes with a link for free downloadable fonts.

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Urban Mystic Ebook Design Template

For use as an opt-in for online businesses of all kinds, this ebook template includes seven pages plus a cover page and is fully editable with Adobe InDesign.

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Fitness Bold Ebook Template

The Fitness Bold Ebook Template includes a 12-page ebook template for fitness and health businesses and blogs, plus mix-and-match master pages and a calendar template. The InDesign file set includes all font links plus a help guide.

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V2 EBook Template

Designed for both PowerPoint and Keynote, the V2 EBook Template is a minimal, customizable ebook design for information-based businesses. The template set includes 16 pages with duplicate page layouts, free fonts, and a PDF help guide.

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Sacred Geometry InDesign Template

For inspirational businesses and bloggers, the Sacred Geometry Template set includes seven interior pages and a cover page featuring mystical sacred geometry designs. The template is fully editable in Adobe InDesign and comes with links to downloadable free fonts.

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Content Upgrade Kit for Apple Pages

For beginning entrepreneurs on a budget, this Content Upgrade Kit includes templates for e-books, worksheets, and workbooks, editable in Apple Pages. The kit also comes with post templates for Twitter and Pinterest and a graphics pack, plus a how-to guide.

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Opt-In Freebie Templates

The Opt-in Freebie Template set includes InDesign and Canva templates for goal planners, checklists, title pages and more for lead magnets for lifestyle businesses. The set also comes with a pre-designed blog post opt-in and sidebar opt-in graphics.

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Fitness Ebook InDesign

The Fitness Ebook template is a fully editable 17-page InDesign template for fitness and health entrepreneurs. The template includes pages for meal and workout plans, recipes, grocery lists, and more, and includes sample files in JPEG and PDF formats.

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The Clean Workbook Template

With a minimal, versatile design, the Clean Workbook Template includes 8 pages for customizing in Microsoft Word and Apple Pages.

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Bonus: Lead Magnet Toolkit Bundle

The Lead Magnet Toolkit Bundle includes a variety of premade ebook and worksheet templates for bloggers and infopreneurs. The set is fully editable in Canva, InDesign, and Photoshop.

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Lead magnets help online entrepreneurs build email lists and brand authority. These ready-to-use templates have all the tools you need to create the kinds of ebooks, worksheets and online course materials that readers can’t resist.

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